MANILA, Philippines - Nowadays, spa, skin, beauty and healthcare product shops abound in the metropolis. In pursuit of the catch phrase we now know as “total wellness,” metrofolk, both men and women alike, are no longer hesitant to invest their hard-earned cash on products that promote outer, as well as inner beauty and health. As a result, new and upcoming players are continuously thriving and flourishing side-by-side with international big name brands, promising superior quality, personalized customer experience and cutting-edge technology in product development. But the question to be asked as always is that: “Big or small, can these companies deliver what they promise?”
Making its debut in this highly competitive arena is a relative newcomer in the Philippines, but a certified player in the international market, Nature Republic. Born and bred in Korea, Nature Republic is a new cosmetic brand utilizing state-of-the-art facilities and processes combined with the most natural ingredients gathered from all over the world to produce world-class, superior quality products distinctly and exclusively its own.
Consider some of its precious ingredients, as stated in its tagline, from earth: medicinal plants and healing flowers, seawater from around the world, used as prescriptions from ancient times based on natural concepts and as Mother Nature intended, processed and formulated through modern technology. Ingredients such as: blue lagoon water from Polynesia; glacial water from the Alps; deep sea water from Greenland; ocean area pine tree from France; Hawaiian hibiscus; Madagascar butdelria; Morocco monoi; gold caviar; North American kawai; and other similarly exotic and efficacious extracts and substances.
Delbert Sia, Tad Huang and Marjorie Lee at the official opening of Nature Republic Philippines.
Riding the crest of the I-love-everything-Korean mania that has engulfed the country for quite some time, the Nature Republic invasion is not only timely, but a major beneficial contributor to the skin care, beauty care and total wellness psyche in the country. Just recently opened this year at the Festival Supermall in Alabang, the flagship outlet was quickly followed by shops in SM North Edsa, The Block and at ground level, Main Bldg, SM City Fairview. Because of the overwhelming response and reception by customers of all ages eager for its high-quality products, Nature Republic is expected to open 10 more branches by next year.
But what really sets Nature Republic apart from the rest?
Guaranteed superior product quality is the major factor. Among its over 700 products/SKU’s, the most popular include Aloe Vera Gel, Snail Therapy, BB Creme, Blemish Lab Line and Ye-seol Whitening Line, processed and manufactured using the most natural ingredients from different parts of the world and the latest beauty care and cosmetic products technology.
Such is their popularity that the Aloe Vera Soothing Gel has already sold over two million units since being recently released in the market. Another popular product, the Snail Therapy Hydro GelMask, utilizes the benefits of musin (the healing and moisture-retaining extract from snails), antioxidants and other high quality therapeutic ingredients to intensify the moisturizing process and improve skin elasticity. It is an innovative product.Then there’s Nature Republic’s main spokesperson and endorser, popular Korean and international actor and heartthrob Jang Geun Suk (JGS to his fans), whose following not only spans his own body of artistic work but the products he personally vouches for, particularly, Nature Republic. In fact, the two are quite inextricably linked that a quick Google of the actor’s name or the company will reveal numerous sites,personal blogs and Facebook accounts dedicated to both of them.
A glimpse of what Nature Republic Stores in Manila look like.
And of course the last factor being, as similarly blogged, “liked” and commented about by its netizens, the excellent customer service experience provided by the first three outlets. Customers are still in awe of the special care and attention they were showered with at the Nature Republic shops that some of them have gone to the extent of posting personal kudos and rave blogs, fan and like comments on the Internet to share their positive experiences.
Comments such as:
“I tried their Snail Therapy mask and I love how it gives me soft skin after!! Wee! Nature Republic you got me addicted to you. :)))”
“I will surely enjoy the new products that I bought, will visit them again! I’m eyeing for their Blush-on! Hmmm.. I had a really nice experience today at the opening!”
“I already visited their first store in Festival Mall and I must say that it’s the best service that I experienced in my entire life of shopping! I promise you guys if you visit Nature Republic’s store in any branch you will be satisfied with their products, promos and services thatthey are offering!”
“The salesperson helping me was courteous and mindful without being obtrusive. Her product knowledge was excellent. I have to admit I’m quite indifferent to Korean brands, including cosmetics and beauty products. But what I experienced from this shop was quite pleasant and mildly surprising.”
It is good, nay, superb, to come across a company and its products offering quality of true and lasting value. Many are eagerly looking forward to the next Nature Republic products in the country.
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